You don’t ever expect to walk down the Vegas strip and see “Going Out Of Business” signs posted on the doors of the casinos, and the same goes for the online versions. When have you ever opened your favorite online casino website, only to be greeted with a pop-up declaring that “Everything Must Go”. It doesn’t happen because the casino always operates its games fairly, but with a house edge that guarantees that they will make money so that they can carry on operating. The online casinos understand this all too well and they get around that by posting a scrolling window that shows all the big winners who have cashed out large at their casino. If you don’t believe me, then go take a look at the front page of the Royal Vegas casino, where it’s easy to become hypnotized by the big dollar digits won by players from all over the world. Imagine seeing your name on that list, and dream of how you are going to fit all that cash in your wallet. It’s the same technique employed by the lottery folks when they hand over that oversized check to the winner; would the impact be the same if they handed of a regular check sized slip of paper? Of course not, and it’s a genius bit of marketing. I love looking at those big winners, and will keep playing until I see my name there too; call it a labor of love.